6th Annual Quantum Collective Southwest Invasion Hosted By Whole Foods Market, March 16-18

Last week, Innovative marketing group Quantum Collective unveiled the full artist lineup for their sixth annual Southwest Invasion concert series, held March 16-18 in Austin, TX. The free, all ages, three-day live music event is hosted by Whole Foods Market, benefiting Whole Planet Foundation. Built around a philosophy of discovery, the Southwest Invasion creates a village of emerging and legacy artists, goods, non-profit organizations and services for an audience of 15,000 people on the rooftop plaza of the Whole Foods Market flagship store on North Lamar Boulevard. This year’s event will feature more than 40 artists on two stages, including Modern English, Hanson, Bridgit Mendler, In The Valley Below, Colony House, Kate Nash, and more listed below.

***The official RSVP is now open at http://southwestinvasion.com.

Quantum Collective co-founders Liz Leahy and Dan Silver said, “Southwest Invasion is about discovery, and every year we aim to bring a new element to the event that fosters eclectic authenticity. For 2017 we’ve continued to develop our relationship with local Austin brewery Hops & Grain, who return as a sponsor for the second year in a row and are creating a special new beer specifically for the event. Hops & Grain will be presenting the Homegrown Stage, an additional stage on the Whole Foods Market rooftop where artists will perform mostly stripped down, real and organic versions of their traditional sets.”

Artists confirmed to perform on Thursday, March 16 include: Desert Daze Caravan artists Night Beats, Deap Vally, Froth, and JJUUJJUU, as well as Youngr, The Skins, GGOOLLDD, The Dig, Durand Jones & The Indications, The Aces, PARTYBABY, Great American Canyon Band, Mail The Horse, Airways, and Darling West.

Confirmed to perform on Friday, March 17: Modern English, In The Valley Below, The Regrettes, Smoke Season, Kate Nash, The Relationship (featuring Brian Bell of Weezer), Warbly Jets, MOON, Adam Torres, Jamie Kent, The Weeks, Muddy Magnolias, Reality Something, Danny Fishman, Blank Range, and Lauren Ruth Ward.

Confirmed to perform on Saturday, March 18: Hanson, Bridgit Mendler, Colony House, Sundara Karma, Angela McCluskey, Lawrence, The Unlikely Candidates, Gutxi Biband, Run River North, Katie Garibaldi, Chinah, Baskery, Yoke Lore, Ariana and the Rose, Tribu Baharu, and Brent Cowles.

In addition to the music, the Southwest Invasion will once again play host to interactive opportunities with goods and services developed by microenterprises and socially responsible brands. Sponsors of this year’s Southwest Invasion include Clif Bar & Company, ZICO, Schwinn, Wells Fargo, Zevia, truRoots, Foodee, Hops & Grain, Califia Farms, OCHO Candy, West Elm, Health-Ade Kombucha, Dang, and Rishi Tea. Supporting partners include Section101, Riptide Music Group, Front Row Center, QSC, Red Boot PR, and Pledgeling.

Whole Foods Market spokesperson Melissa Cannon said, “Quantum Collective’s Southwest Invasion is one of the largest community events we host at our flagship store, pulling folks from all areas of Austin and beyond. Whole Foods Market strives to serve as a destination for the Austin community, and we’re thrilled to partner with Quantum Collective to once again welcome music lovers and foodies to our hometown store.”
Every year, Southwest Invasion aims to benefit the important work done by Whole Planet Foundation, which works to alleviate poverty through microcredit in countries where Whole Foods Market sources product. Guests are encouraged to make a donation to Whole Planet Foundation through Pledgeling on the event’s RSVP page. There will also be a text to donate activation on site during the event.

Additional announcements for this year’s Southwest Invasion will be made soon.

Please visit the event’s website at http://southwestinvasion.com for details.

**Listen to the official Spotify lineup playlist here.

**RSVP for the 6th Annual Quantum Collective Southwest Invasion here.

**BEER! Local Austin brewery Hops & Grain have created a beer specifically for Southwest Invasion! Speakeasy IPA can be enjoyed exclusively on site March 16-18. (Sneak tastes can happen at the annual Pint Night inside Whole Foods on March 14.)

**YOGA! ZICO Coconut Water will be hosting a FREE yoga class on the rooftop plaza at 9am on Friday, March 17th. An instructor from Austin’s Black Swan Yoga will be teaching the class and yoga mats will be provided. Check-in begins at 8:30am. RSVP here.

**RAISING $! to benefit the important work done by Whole Planet Foundation. Donations of $5 or more made online via Pledgling will enter guests to win Southwest Invasion’s coveted “Cut The Line” Passes. With on site donations, guests can enter to win one of two bicycles donated by our sponsor Schwinn.

Talib Kweli Resized

(Talib Kweli 2016 Photo Credit: Clayton Hodges)

MSTRKRFT resized

(MSTRKRFT 2016 Photo Credit: Clayton Hodges)

Deep Valley Resized

(Deep Valley 2016 Photo Credit: Clayton Hodges)

Crowd resized

(Photo Credit: Beck and Hall Photography)

Article courtesy of Laura Goldfarb (laura@redbootpr.com)



The Dallas label will take the Capitol by storm with panels, parties and partnerships

Hand Drawn Records is showing no signs of slowing down. Fresh off the grand opening of its state-of-the-art vinyl pressing plant, the Dallas-based, artist-centric label is taking its talents and tips to ATX for the annual South by Southwest festival in March for a panel with Viryl Tech, the innovators behind Hand Drawn’s new WarmTone vinyl pressing machines, and a few official and unofficial showcases. Some of the metroplex’s must-see musicians call Hand Drawn Records home, but the label’s innovate influence extends far beyond the DFW. Hand Drawn Pressing is located at 16420 Midway Road, Addison, Texas 75001.

The label’s manufacturing arm, Hand Drawn Pressing, has been answering the needs of the “vinyl revolution” with unmatched speed: The plant’s WarmTone machines produce records three times as fast as vintage automated record presses, and the team plans to press up to 1.8 million records this year. According to Forbes, “vinyl records are projected to sell 40 million units in 2017, with sales nearing the $1 billion benchmark for the first time this millennium.” Hand Drawn Records is at the center of this business boom, which means their events are a must-see for music fans and aficionados craving an insight into the intricacies of vinyl pressing and music labels in 2017 and beyond.

Hand Drawn’s Austin takeover begins at 3:30 p.m. on Wednesday, March 15 with a panel featuring Dustin Blocker, the label’s Chief Creative Officer, and representatives from Warner Music Group, Furnace Record Pressing and Viryl Tech-the manufacturer of the WarmTone machines. The panel, moderated by the president of Analog Planet, will touch on the talent and technology powering the vinyl revolution, and will also look ahead to the future.

The festivities continue later that day, when Hand Drawn joins forces with Doc Martens and Twix to release vinyls exclusive to the festival. The artists for these records have yet to be announced, but all who visit Container Bar or Bar 96 during the designated times will have a chance to score the free record from Dallas’ own vinyl- and music-making machine. The event runs from 1 p.m. to 7 p.m. Wednesday through Friday at Container Bar, and 1 p.m. to 7 p.m. with a 9 p.m. to 12 a.m. encore at Bar 96. But if you think Hand Drawn would leave the state’s capitol without a bang, think again.

On Saturday, March 18, the label will host a day party to celebrate the opening of Monument House Sound Company’s new studio in North Austin. The event, which features a performance by Brandon Callies, begins at noon and lasts until 5:30 p.m.

Below is a full schedule of HDR SXSW events:

Wednesday, March 15:
Vinyl Panel: 3:30-4:30pm

Wednesday, March 15, Thursday March 16 and Friday, March 17:
Doc Martens @ Container Bar: 1 p.m. – 7 p.m.
TWIX @ Bar 96: 1 p.m. – 7 p.m., 9 p.m. – 12 a.m.

Saturday, March 18:
HDR Day Party at Monument Sound Studios (Brandon Callies): 12 – 5:30 p.m.

All three events will show Hand Drawn doing what they do best: Bringing music to the masses in new and exciting ways.

“We’re excited to be heading down to SXSW again this year to spread the good word about our scene and of course, give the gift of vinyl to those who need it most,” said Blocker.

As the records keep spinning, Hand Drawn’s events and innovations prove that the revolution will be pressed-on vinyl.

Article courtesy of Amber Lafrance (amber@culture-hype.com)